Exceptional ideas. Meaningful stories. Brilliant execution.
Company information
House of EMB is an independent media company founded in 2026 by Betteke Besselink.
Based in the Netherlands, the company operates across television, entertainment, content development and the wider creative industry. It provides a platform for original projects, strategic assignments and collaborations with broadcasters, production companies, platforms, brands, creators and specialist partners.
House of EMB was established to create greater freedom around the development of new projects and to bring together creative, commercial and organisational expertise within one company. Its structure is deliberately flexible. Rather than relying on a fixed team or standard approach, the company works with the people and disciplines that best suit each individual assignment.
This makes it possible to support projects at different stages: from an early idea or initial opportunity to positioning, financing, partnership development and preparation for production.
House of EMB combines an entrepreneurial outlook with extensive knowledge of the media sector. The company is built on a strong professional network, a practical understanding of the industry and a clear focus on quality.
Its guiding principles are:
Exceptional ideas.
Work should begin with a strong and distinctive starting point.
Meaningful stories.
Content should connect with people and have a clear reason to exist.
Brilliant execution.
Ambition should be matched by professionalism, commitment and attention to detail.
What we do
House of EMB develops and supports projects within television, media and entertainment.
Our expertise includes:
concept and format development,
creative and commercial positioning,
pitch and proposition development,
business development,
strategic consultancy and
production oversight.
We work on both new ideas and existing projects that need greater focus, a stronger market position or a clear route towards production.
Our role is tailored to each assignment and may be creative, strategic, commercial or executive.
About
House of EMB was founded by Betteke Besselink after more than 25 years of experience in the television and media industry.
During her career, Betteke has worked in production, sales, business development, leadership and organisational change. She has been involved in both the creative and commercial sides of the industry and understands what is required to turn ambition into a viable project.
Her experience has shaped a broad perspective. She knows how productions are built, how client relationships develop, how teams perform under pressure and how companies must adapt in a constantly changing market.
Betteke is particularly strong at recognising potential and creating momentum around it. She connects people, identifies opportunities and brings structure to situations that need greater clarity. Her working style is direct, engaged and collaborative, with a strong sense of responsibility for both the process and the final result.
The decision to establish House of EMB grew from a long-held ambition to build an independent company. It creates space to develop original work, enter into new partnerships and contribute to projects that benefit from a combination of experience, entrepreneurship and creative judgement.
The name House of EMB is based on Betteke’s initials. The word “House” reflects the broader ambition behind the company: to build a place where different disciplines, perspectives and talents can come together.
House of EMB is therefore not limited to one role or one type of project. It is a base for new initiatives, trusted collaboration and work that deserves the time and attention needed to develop properly.